City officials are putting effort - and money - into making sure the 107 acres that includes the site for a new $12 million multipurpose stadium will be “really unique and something special for Royse City.”

Larry Lott, executive director of the Royse City Community Development Corporation, gave members of the CDC’s board of directors a preview on Oct. 25 of his planned meeting the next day with a group of people connected to the planned project as land owners, developers, consultants and city officials.

Plans call for the stadium to be built on a 17-acre site near the northwest corner of Interstate 30 and Farm to Market 2642. The 17 acres is part of a 107-acre tract of land. Mark Schuster, chief executive officer of Ventura Sports Group, said the rest of the acreage will be “part of a much larger development that will be unveiled in the coming months.”

Schuster talked about the project on Sept. 12 after announcing that a brand new independent professional baseball team will be playing in the brand new multipurpose stadium in Royse City in April of 2018.

Lott told CDC board members that what the city is trying to do with the 107 acres is “to make something really unique and special for Royse City, something that would basically focus on entertainment-type items, things that would supplement the baseball stadium.”

With the meeting that was scheduled the next day, Lott said, “we’re trying to get everybody on the same page.”

He said meeting participants would include Schuster, the landowner and city officials.

He said another participant would be Jason Claunch, president of Catalyst, which is described as “a Dallas-based consultancy focused on innovative solutions for public and private entities.”

During their September meeting, the CDC’s board of directors approved an expense of up to $7,000 for outside consultant services.

The Oct. 26 meeting would include several sessions, according to Lott

“We’re really working hard to make that 107 acres – or a majority of the 107 acres – something we want,” Lott told CDC board members.

“We’ve got a lot of fast-food restaurants that have come around Wal-Mart. We knew that would happen. We’re glad they did – Whataburger, Dairy Queen. They’re all very welcomed establishments, but what we want to do down here is focus more on the sports venue entertainment, recreational and even restaurants like Buffalo Wild Wings and people like that that focus on entertainment-type stuff and recreation stuff.

“So, we’re really wanting to make that 107 acres something special and different.”

Details of the Oct. 26 meeting are expected to be revealed later as the project progresses.


Jim Hardin may be reached at

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